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Many methods to be applied on websites and web hosting have been invented in order to reduce the ecological impact of the Internet as much as possible. So what are the methods?
A website is nowadays a formidable platform. In this article, Oshara presents the different steps involved in creating a website within a web agency.
Google Ads is today a tool that gives you the possibility of having no limits. Thanks to it you can reach anyone in the world to sell your products or services. In addition, Google Ads allows you to significantly improve the traffic on your website and therefore your conversion rates.
Today, Google Ads has become an indispensable strategy to promote yourself on the Internet, sell your products or offer your services.
In order to promote their services or sell their products, many companies choose to set up an e-commerce site on the Internet. Let's see why you too should create your own e-commerce site today.
The costs of a software or web application vary according to several factors. Here are some of the factors affecting the cost of a web application.
If you have already set up an online shop, you must have a lot of work around it, time-consuming tasks and you may still be making the mistake of doing some tasks one by one when they could be fully automated.
American e-marketers predict a 15.5% increase for the year 2022 compared to 2021, in revenue related to Facebook ads, which would therefore amount to 58.1 billion dollars. Indeed, Facebook advertising is essential , since it allows you to interact not only with your audience but also it allows you to expand your community on the largest social platform in the world. A Facebook ad offers a huge range of features in order to do micro-targeting and reach exclusively the people you are interested in with your ads.
Facebook remains by far the most popular social network. In this article, we will detail the different steps to follow for the creation of your Facebook ads with the Facebook Ads Manager.
In 2022, web applications have become essential. Even if you don't really know what web software is, you are using web softwares it every day. This can be Google, Twitter or even Tik Tok which are web applications. However, there are hundreds of others, which serve a different purpose. Web software is, for example, the perfect way to develop an internal tool for your company and therefore facilitate the work and efficiency of your employees or to set up a SaaS (Software as a Service).
With more than 306 billion emails sent per day (Statista),this is a constantly rising figure. The number is already estimated at nearly 347 billion for 2023. On the other hand, the most interesting statistic if you are still hesitating to get into email marketing and integrate it into your web marketing strategy is surely the following: The return on investment of email marketing is simply the highest of all possible marketing actions with an email marketing ROI rate of 28.5% (Chief Marketing). We manage to reach this figure thanks to the strong loyalty of readers and the ease of use and conversion offered by email marketing.
In recent years, web applications have become much more common than downloadable software. You can access them at any time, with any device as long as you have an internet connection and access to it. However, it is true that the term web application remains very broad, which is why in this article we will explain the 6 types of web applications that exist.
Google Ads are 63% higher than any other ad network, and people are 4 times more likely to click on a Google ad. It is also important to know that to advertise on media such as TV, radio or newspapers, the prices to have an ad on one of them are massive, while advertising on Google is much more affordable. To conclude before getting down to business, an advertising campaign on Google will allow you to reach a large audience but also to target the audience you want much more easily and carefully.
Several tasks and tricks can improve your positioning in search engines. Here are 5 very important ones.
The web referencing being very important for your site, here are some good practices to improve the positioning of your site on search engines.
Google Ads is advertising on Google. In this article we will see why you need Google Ads and how it can help you.
Oshara reveals some simple tricks you can adopt, in order to get free backlinks to your website.
Google trends was in 2006, it is part of the Google package (Google ads, Google Search Console and Google trends). This one is literally a mine of information for web professionals and especially SEO web professionals. It is thanks to Google trends that we can unearth current and future research trends. It will become essential for you to improve your SEO web referencing and the performance of your website.
The Google Search Console is a totally free tool offered by Google. This allows you to analyze the presence of your website in the search results, it allows you to measure the performance and search traffic of your website as well as to optimize your SEO natural referencing. In addition, the Google Search Console, like most of the tools offered by the American giant Google, is aimed at beginners and experts alike. So today we are going to show you some tricks to find the most important information to improve your website or ads.
Google Search Console is a very useful Google tool that facilitates the optimization of your website through indexing, experience, performance on search results. Indeed, Google Search Console is the tool for Google mainly deals with the quality of the SEO web referencing of a website.
Having a website is a big step in the digitalization of your business. However, you should not rest on your laurels after creating your site. It is now necessary to work on its SEO natural referencing. A job that will allow your site to gain visibility. For a good performance, it is essential to do an SEO web referencing analysis also called SEO audit of your site to determine what you need to correct or bring to your site.
The yellow pages is a business directory that exists in over 100 countries around the world. SEO in general and a method used to obtain better positioning. SEO referencing is the set of methods used to obtain better positioning on search engines. Let's start by analyzing SEO from a strict yellow pages perspective. This is therefore to get a better ranking on the yellow pages site itself.
Today, for good SEO, it is no longer enough to repeat a keyword as much as possible, you have to provide daily work in order to be able to stay in the top positions of search results on Google and search engines online. Although it is necessary to constantly update and optimize its contents, this is not the only important element
Technology has transformed our world and the way we interact as consumers and as businesses. With the amount of information that a company must manage (products, customers, promotions, support, etc.),it is recommended to use customer relationship software such as a CRM.
I would like to start this story with a question. How many times have you bought a product on the web after seeing an online advertisement (which sometimes appears several times)? Whether we like it or not, we are all individual consumers, and therefore targets for companies that are actually trying to fill specific needs that we have. To achieve this, they can and should use “online advertising” as a communication channel.
Only 10 years ago, we were already talking about it as a solution that would transform the way we consume. Over the past 5 years, the competition has intensified with the existence of the Amazon juggernaut which alone held almost 39% of the American market in 2020 according to the “emarketer”.
A digital world is often well organized. And although we can't be happy about it, the global Covid 19 pandemic has still forced companies to rethink and adapt their business model. Today, although traditional marketing may still work for some businesses, it is still the majority of businesses that are forced to go digital and quickly adapt their marketing strategy to survive and grow.
Nowadays, online paraphrasing tool use NLP (Natural Language Processing) and AI (Artificial Intelligence) to paraphrase the content by prioritizing human readability. Discover here top 5 paraphrasing tools to make SEO friendly content.
Dear customers, dear friends Growing up is also an opportunity to renew oneself, to reinvent oneself and above all to refresh oneself. We are therefore happy and proud to unveil our new brand identity which perfectly reflects the evolution of our company since its creation in 2011.
In this article, we will see how Wix and Wordpress help you in SEO and which platform to choose according to your needs
Web applications are more and more numerous nowadays. In this article learn everything there is to know about web applications
How to give access to a Facebook page to a third party? Find the answer here
Why secure your Wordpress site and how to do it? Find all the answers in this article
The SEO agency is recommended to work on your SEO. In this article you will know what an SEO agency is and why to use its services.
E-commerce is a fast growing sector. In this article, we will show you everything there is to know about e-commerce.
When we talk about web development, we often hear the terms "back-end development" and "front-end development". In this article, we will explain everything there is to know about these two terms.
What is web hosting ? What is it for? Do you need it? We answer all these questions and more on how to put a website or a web application online.
Nowadays, the importance of having a website is more and more understood, however it is still not obvious to understand that it is necessary to keep it in good condition.
Good web or software design is not just about aesthetics, but it must align with your overall business strategy. Here are the steps in the web design process.
There are more than 1.8 billion websites in the world. However, not all of them are equal. In this article, we will show you which sites are the most useful nowadays.
To keep your SEO up to date, you should perform SEO audits at least once a week. We show you how to perform a detailed SEO audit
If you have a website or an app having Facebook Pixel is a must in order to compete in the marketing world. This article shows how to connect your website to Facebook Pixel
Sitemap is a special XML document that tracks all your separate web pages on your website with their content so it can be easily accessible to search engines.
For a better impact on your SEO, you will need quality content. Find in this article the advices of Oshara, a Web agency based in Montreal for a better content.
Bing is still the second largest search engine and daily millions of searches are made there so catching a piece of this action can mean an increased visits and revenue for your business. So, it’s a good move to register your website on Bing
In this article Oshara SEO Agency will give you practical tips to make your content more readable, well structured and optimized for SEO
Discover why directories are so important for your business and the strenght of Quora...
Discover how featured snippet works and how they can positively affect your business online.
There are several tools that allow you to study the behavior of your website visitors. As a tool, we have for example the heat map.
Discover how to get reviews online from your customers and the importance it has for your business, as well as answering them.
Your website content is the best way to boost your SEO. Here are 6 essential elements to make your content better and improve your SEO
Google Analytics is one of the most useful tools when it comes to website statistics. All your visits, the time your users spent on your website, what are their favorite articles and so on, all of that can be tracked with Google Analytics.
This guide explains how to claim your business listings on Google / Bing / Yelp and discover the opportunities these tools offer you.
Learn how contextual and external links help you improve your SEO.
When you have a website, you need to monitor its performance to see how users react to your site. There are several tools to do this performance analysis such as Google Tag Manager and Google Analytics for example.
In this article, discover what Twitter Blue is really about ! Should you get it? We explain to you the features and their benefits and disadvantages .
In this article, Oshara gives you a complete list of the essential content to prepare for the creation of your website.
Discover 3 of the most common web solutions to help you grow your business to the next level!
Discover what are the types of online advertisement, what are their impacts, and learn about online ads to see if they would fit your marketing stategy.
Discover how branding and visual identity are important for your business.
Learn more about using email marketing as part of your company's business strategy.
Learn how automation will change the way you use marketing and propel your business growth.
Learn why Google Ads can help you grow your business to another level and finally reach your goals.
Discover how using Facebook Ads can help you grow your business to the next level and finally be able to reach your goals.
Discover what is UX design, its benefits, and how you could implement it in your business strategy.
To increase the visibility of your site, it will be necessary to go through SEO using metadata. What is metadata? How to use them?
When you think about SEO and how to improve it, a good analogy is to think about your website as a living organism, for example a plant. I know, it sounds strange. But it will help you immensely.
Whether you are about to launch your new website or you already have one, your ambition should be to have the best positioning on Google and other search engines. This is called "web referencing", "organic referencing" or SEO.
You would like to create an online store but you don't know where to start? Or you can't decide which e-commerce solution is best for you?
One of the most frequent questions we get at our web marketing agency is “how much SEO costs?” or “what is the minimum that I can pay for a good SEO service?”. To find the answers of these questions read below.
In the process of digital transformation of your business, investing in a custom web application could be your best investment. In this short article, I would like to share with you the benefits of investing in a web application for your business.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO seeks to generate organic results, unlike AES(Search Engine Advertising). Search Engine Optimization may seem complex at first glance but it is actually quite clear to understand when you look at it methodically.
Laravel is a powerful php framework that allows you to create custom web applications
Are you looking to succeed in today’s competitive job market? Yes, the job market is crowded so you need to put in effort in order to stand out. But you can't look like someone else, you must find your own style. You’re your own brand. Professional advice by communication agency from Montreal.
You've probably gone to a lot of hard work to get somebody to join your email subscriber list. But are they then ignoring your emails or even unsubscribing almost as soon as they've signed up? Contact our communication agency in Montreal.
We’re well on our way into the new decade, and one question is at the forefront of every paid search specialist’s mind—what PPC changes will 2020 bring to light?
How do I effectively use my Google sheets to manage my SEO tasks? Learn how...
Commerce is the conduct of trade among economic agents. Generally, commerce refers to the exchange of goods, services or something of value, between businesses or entities.
Customer engagement simply means a genuine communication between an external person which is referred to as CONSUMER and an organisation through various means for close similarity .
Building a solid work environment can sometimes prove to be a bit tricky, but when you apply the necessary and valid techniques it turns out to be just right and easy whether it’s with online training resources or by going back to school, when you upskill your team or a individual, you’re making them more valuable to the organization.
Key Performance Indicators or "KPIs" form an important part of the data that companies need to explain how they're progressing towards their marketing and business goals. However, many people today feel unsure about what a KPI might be in the marketing world.
AS 2020 GETS ROLLING, MARKETERS ACROSS THE GLOBE ARE LOOKING AHEAD. FROM WHY DIRECT-TO-CONSUMER (D2C) COMPANIES ARE MOVING AWAY FROM SOCIAL MEDIA MARKETING CHANNELS TO HOW VOICE SEARCH WILL INFLUENCE CUSTOMER EXPERIENCES AND BUYING DECISIONS, TO THE CRITICAL ROLE OF AI, FIND OUT WHICH TRENDS WILL SHAPE THE FUTURE OF MARKETING.
This is a super simple way to backup your system without spending any penny. It can be really practical, as backup is always important. Someone said "When your data does not exist 3 times, that means it's not exist at all".
The importance of web design in today’s world is pertinent to most businesses as well as individuals.
The E-commerce is rapidly growing as one of the biggest industries in cyberspace and this is due to the endless rise of human satisfaction in the most easy, accessible and fast way (we can say lazy too).
Artificial intelligence has had breakthroughs in recent years which have in turn opened opportunities in businesses, especially
Did you already try udpating your joomla website and you got this error : "An error has occurred. 0 Cannot open file for writing log" Don't worry, you're not alone, this may be due to different reasons, here are couple of them and solutions to fix each of them.
Data breach is one major problem that no business is immune to, as even big companies are affected too. As an entrepreneur, the security of your business should be a priority (if not topmost),as this threat can be devastating.
Either you already have a website or just about to have one, CMS a.k.a. Content Management System is a name you should be familiar with, especially with its top-notch features. While some web developers prefer to use HTML (HyperText Markup Language),others prefer to use CMS.
Canva is an easy way - without any graphic design experience - to create professional graphics for social media, presentations, newsletters, business cards, brochures, gift certificates and more.
In 2020, one of the major challenges for all entrepreneurs and businesses is the decision to invest in technology. Information and communication technologies (ICT),if used properly, can be a game changer for your business. Indeed, new technologies (ICT) can increase productivity, sales or even open new markets. Here are seven resolutions for your company to take full advantage of web, mobile and software technologies.
In this article I will use the more accurate term SSL/TLS rather than just saying SSL You can find out more about the difference between the two in my article 'Why you should have an SSL certificate on all your web projects?' I do an in depth explanation there.
A business in this present age and time without a website is losing a lot more than I can tell you. A website does not only represent your business but open your business to the world of opportunities to be discovered. Creating or building a website can sometimes be disturbing as it involves some technicalities even though it seems like there are many (easy) ways to build it.
In today's digital age, it is important to know how to deal with personal data theft.
Is it necessary to have HTTPS protocol on your website or web application? Even more what about having an SSL certificate? Have you ever asked yourself this question?
A "backlink" is a link through which website users can navigate easily from one website to another. It serves as a connector between websites. It takes a user from one website to another when clicked on. Basically it functions to direct traffic to one's Website. With the increase in mobile content consumers, the need for quality media content and links can not be over emphasized as it stands as a major source of viewer-ship globally.
Huawei, just recently, officially announced its "HarmonyOS" after much speculation due to the currently ongoing US-China trade war. But prior to an earlier report which stated that Huawei would launch its new operating system with a smartphone as an Android replacement , Huawei revealed that the new HarmonyOS would be used for much more as Android is still their go-to mobile operating system for now.
Images are an integral part of any website design not just for formality but plays a very important role in the success of the website. 65% of the world are visual learners and as such the importance of images cannot be overlooked.
An Enterprise Resource Planning system commonly known as “ERP” is an enterprise management software whereby manufacturers manages and integrates important business processes such as human resources, marketing, sales, finance, inventory and purchasing.
For a few years now, we have been hearing about the 4th Industrial Revolution, also called "Industry 4.0". Today it is a phenomenon that is increasingly present and important in the media, in discussions and in business decisions.
Most websites struggle with making conversions as they still make some of these listed common mistakes. Creating a website is more than just making it look attractive but should be able to convert and give you money. Focusing more on your targeted audience will help you create the best web design for your website.
The "Retweet". This action allows you to re-publish a message on Twitter. The objective of this article is to enlighten you a little more on this feature of the social network so that you can get all the benefits. Un système de planification des ressources de l'entreprise, communément appelé "ERP", est un logiciel de gestion d'entreprise par lequel les fabricants gèrent et intègrent des processus commerciaux importants tels que les ressources humaines, le marketing, les ventes, les finances, les stocks et les achats.
Twitter is the social network par excellence for microblogging. In this article, discover 6 good reasons to use Twitter within your company.
Everyone who browses the internet is looking for content that effectively answers the questions they have. This is my case as I write this article to guide you on the best methods to create quality content. Content is the key to the success of any marketing and communication approach.
The Digital world has been an integral part of every business looking to succeed both locally and globally. But with its endless innovation, every website owners are forced to follow its trail or lose it completely. Having a professional website used to be the main deal decades ago but demands more in this age.
In 2021, having a website is of utmost importance. Whether it is for your business or to share your passions, a website will be very useful. In this article we will help you understand why you need a website, whether it is personal or professional.
Did you know that a well planned URL can be a decisive factor in the success of your website?
There are different types of applications (apps),each with their own advantages and disadvantages. We will try here to lighten your shadows and understand the nuances between: a native application, a web application and a hybrid application.
A wise man once said that if you don't plan, then you plan to fail. Do you want to reduce the development time of your web or application projects? Time being money, I will show you how to save money when carrying out your technological projects, regardless of the type: Mobile application, web application, website, desktop application or server infrastructure.
ETL is an abbreviation for extract, transform, and load. It is one of data integration tools used in the extraction of data from a source system, transformation of the extracted data into a format that can be easily analyzed and loading of the transformed data into another system usually referred to as a data warehouse. ETL is an alternative that is made up in a way that takes processing directly to the database leading to an improved performance...
A workflow is a repeatable scheme or pattern of a sequence of steps or activities that are undertaken to realize the completion of a particular task on a regular period. The flow in description includes information, documents, and tasks that are directed to a proper participant of a workflow for action in a series dictated by actions or business rules that are always pre-defined...
The IoT (Internet of things) denotes the setup of interrelated devices. These devices could be digital and mechanical devices, computing devices, animals and objects, computing devices or mainly people with UIDs (The unique identifiers) and their capability of transferring data via a network...
Consultants, many times, are hired to assist in identifying problems in systems which are complex. For instance, business systems. Since a business consultant plays the role of providing relevant advice, they may not be held responsible for any result...
Over the past few years, construction sectors has been revolutionized by the invention of new technology. This has helped industries to become more efficient in their operation. Some of the newly introduced technology is the CRM and BMI software...
By 2020, global e-commerce sales are estimated to reach $4.058 billion, making e-commerce a growing and profitable industry.
This article will give you brief details of the importance of human resource software (with self-service features) in your organization. I will also take you through the breakdown of the fundamental categories of human resource management software that provide scalability to start up and established businesses...
Artificial intelligence is also known as machine intelligence. It is a kind of knowledge which is different from the natural intelligence. Artificial intelligence is a branch of computer science which is devoted to the production of computers or machines which are as bright as human beings...
Collecting data from customers is an important marketing strategy since it gives you information on what customers exactly want instead of basing your marketing on what you think they want. Data can be collected using several sources like social media, emails site usage, purchases, and feedback...
The application programming interface (API) is one of the most commonly used acronyms. The acronym is used in many places such as in enterprise java code, rails web app and in command-line tools. In case you want to avoid an Application programming interface, you will have to write every single line code from scratch. This is can be done in custom API development...
Very few people have an idea of what Custom Enterprise Software is and how to get the best in the market, how and why to invest in a Custom Enterprise Software and for some people or companies, how to build it. Let us, first of all...
Are you an entrepreneur on the verge of starting your own business and want consumers to understand your products or brand better? Do you have multiple businesses and you realize productivity has been declining? Then you have come to the right place...
Have you experienced sluggish responses from your IT equipment? Does your hardware appear like it is a century old? Are there new and more efficient IT equipment that by far surpasses your equipment? Has your business overgrown hence the current equipment are unable to meet your needs?
No one could have imagined a few years ago how popular social media would become. Statista also reveals that in 2017, there were nearly 22 million regular users on these networks (Facebook, Instagram, twitter, etc.).
Without customized digital infrastructures adapted to your needs, success in an entrepreneurial and business context is very difficult and sometimes even unsustainable.
Although the use of the web and its technologies continues to grow at a rapid pace pushing companies to improve their online presence, there are still many who do not respect mobile standards and lose traffic and therefore potential customers.
Marketing is one of the most important activities for the development of a product and its acceptance by the customer. Until very recently, conventional marketing has dominated practices in all industries.
In the previous article we talked about the relevance of using video in your marketing strategies. Today we will go into more detail by talking about Motion Design.
As we know, in recent years, an image speaks better than words. We see it with advertising. Whether on TV, in newspapers, on billboards, or even on internet banners. There are few ads with only textual content. Starting from the postulate that the image speaks better than the texts, we can logically think that the video speaks even better than the image. And it's a reality.
Two months ago, we talked about the importance of investing in a good visual identity. Today we are going to talk about the two trends of design that we use today in the digital world: Flat design and Material design, two styles that are both similar and different.
The GDPR stands for General Data Protection Regulation and refers to the latest European directive on personal data, published in 2016 and in force since May 2018. It provides in particular for strengthened obligations to protect the data held, devices relating to the expression of consent to collection and the development of the concept of portability.
Today, with the importance of social networks in our daily lives, it is difficult to avoid them, just as much as their impacts. Above all, the majority of Quebec Internet users surf more on social networks to collect information.
Today's article focuses on influential marketing, a sub-category of marketing, very useful in the launch phase of a new product.
You want to develop your own e-commerce platform. But you have, difficulties to make your choice in the various CMS (Content Management System) of e-commerce, in particular between Magento and Prestashop?
Like Twitter and Facebook, Instagram offers the possibility for administrators of an Instagram page to certify certain pages. Oshara Inc, a web agency specialized in web marketing and digital design, enlightens you on how to get the small blue Instagram badge, a sign of performance.
In a context where the reliability of information becomes important. Social networks have developed tools to authenticate information sources. One of Twitter's tools in this regard is to give account administrators the ability to certify their profile. To give you an idea, what it looks like, a certified account gets the Twitter badge.
Like other social platforms, Facebook shares the same desire to ensure that reliable information is available online. To do this, a Facebook badge is now available
Follow our tips to find out how and why you can get BluePrint Facebook Certification.
With the aim of helping companies improve their notoriety through their blogs. Oshara Inc, shares his knowledge about Netlinking in this article.
You may have the best service, an innovative business, a revolutionary idea... If the traffic of your website is close to a very low rate of visit, at the marketing level it will be very complicated.
With the advent of social networks, we are often asked about the relevance of having a Website. Many still today underestimate the power of such a tool in a communication strategy. So, we want to share with you some important reasons why you should consider investing in a website.
Complicated to find something more important than visual identity in business communication. The visual identity of a company is the first approach to the customer, it allows him to recognize and identify in a flash the company. Its graphics, its acronym, its font act as a signature and disseminate values that reason in the minds of customers. Oshara agency now explains the reasons for investing in a good visual identity.
Nowadays, setting up a website has never been so easy. Now, the main difficulty is to select the content management system adapted to your needs.
You have often heard about identity theft events or even know relatives who have been victims of identity theft. So you know there's a great risk of being trapped in this world where the genius of dishonest people has no limit.
By definition, a communication agency (marketing) is a company that plans and harmonizes internal and / or external communication on behalf of its clients. There are essentially 2 types of Agencies: Internal communication aims to unite the company’s personnel around the company’s objectives. Examples: internet sites, intranet, company wiki, etc…
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