Link building is not just a science of getting linked to the best domain authority score sites and getting ranked on the top tier of search engines. It is a continuous dedication to purpose to remain on top until you want them to be on top. It cannot be done in just a day or it can’t stay the same as you want. However, this practice has a manual to follow. 

Table des matieres

• What is link building and why is it important for your SEO
• How to improve SEO link building on your site?
• Define your audience and offer them what they want
• Analyze the sites you have chosen
• What should you avoid in your link-building strategy?

What is link building and why is it important for your SEO?

What is the link-building technique? The answer is simple, it's getting your website referenced by other websites on the internet. It also means validating your legitimacy or genuineness of content from other websites in the internet pool. That is, to get external websites to share the link of your site on their platform, however, this is not as simple as it sounds.
This link building can be optimized by linking your website to the articles or comments in a forum or a blog. However, text in backlinks will not have the same strength as compared to the footer of a web page. 

When people use link builder agencies, they will keep in mind to use the best practices which are overlooked by beginners. Relevance of the content of the website matters for search engines. Imagine you are linking the keyword “ Best skin treatments in town” to a posh beauty salon’s website. You should not link this site to an article on an automobile equipment website. There comes relevance into play. Sometimes people get linked to irrelevant websites to rank higher, it only turns up on Google ranking for a limited time. Once the content is analyzed by the algorithm of a search engine; both the linked website and the influencing website face the music. This will definitely decrease the domain authority score and SEO health of websites.

  Search engines have been paying attention to the treatment of links by websites. Search engines actually analyze whether the two linked websites are consistent and relevant. If this is the case, then these will improve your ranking.

How to improve SEO link building on your site?

It is sometimes possible that some websites or blogs mention you without involving any manual action. If you find this link irrelevant, you can ask the owner of the site that placed it to remove it. 

On the other hand, an SEO link-building strategy is essential to improve your SEO, and we will explain how to set up a link-building strategy in the next parts. Here are the different fundamentals you need to consider in your strategy:

Define your audience and offer them what they want

Generate a list of potential media outlets based on the topics of your posts. Posting media related to or about your business will give you much more power than general online media.

Today, search engines place much more importance on the thematic relationship as well as the authority rather than just domain authority. Let's say you have a masonry business, having a link on a pet site would be of no interest and no relevance to search engines, which could even penalize you. On the other hand, having a link on a site selling cement would be very relevant and therefore rewarded. 

To find websites where your links would be most relevant, we will give you some tips: 

• First, do a Google search using keywords related to your website, then inspect which websites are most relevant in the search results
• On the other hand, you can use the Ahrefs site explorer to find websites that deal with interesting topics and are especially related to your field 
• Finally, you can also analyze the backlinks of your competitors to discover some opportunities in which you could insert your link. 

Analyze the sites you have chosen:

You must analyze the chosen websites to find the most relevant and best positioned on the keywords you are interested in. With the help of an SEO tool, place the URL of the chosen website and it will give you information on the authorities of its pages and the domain. The page authority will allow you to know the relevance of a web page (Page Rank) on which you would like to place your link. 

The domain authority DA is represented in SEMrush with a "domain authority score". This metric refers to the authority, quality, and reliability of the domain. 

The stronger the page is, the greater the reach of your backlink. Once you have made your choice, you will just have to contact them.

The management of links must be done on a personal basis. Contact the sites you have chosen in a personalized way.

What should you avoid in your link-building strategy? 

When implementing this strategy, there are often mistakes that tend to be made and that could harm your SEO, so we will mention the mistakes not to be made: 

• Avoid making links to your site that redirect only to the homepage, as this is often the one that already receives the most backlink so spread the links to different pages of your site to improve the quality of your domain.
• Avoid links to articles or content with unrelated topics
• Avoid abusive publications on the same support. You should not place all your links on the same website to avoid disturbing users. 
• Avoid appearing in link farms. Some websites are dedicated exclusively to placing external links. Since these sites always end up being penalized and so do you. 
• Learn to trust link-selling platforms; there are many link-selling sites that make your job easier.

Link building to your site is therefore essential and is a formidable strategy in terms of web SEO. If you would like to know more about the subject or would like to improve your positioning on the Internet thanks to SEO, do not hesitate to consult this service page or simply contact us for a free consultation and a personalized accompaniment to your needs and your budget. 

We are a marketing agency specializing in SEO and we have been helping entrepreneurs, and businesses for over 10 years to succeed in their digital transformation and get on the 1st page of online search results. 

While waiting for the next column, we have prepared an SEO checklist to help you succeed with your link building for a higher domain authority score. Download it and if you have any questions, please call us. 

See you soon!